New tool to be featured at South by Southwest Interactive Festival helps attendees to score more and often

Web-, mobile- and retail-based tools help users boost their higi Score – in effort to look, live and feel betterChicago, Ill. – Chicago-based higi announced today its lineup of cloud-based tools, including a new iPhone app, to be featured at the South by Southwest Interactive Festival. While health isn't typically top-of-mind for the gamers, programmers and interactive designers that descend upon Austin for the Festival, higi's model taps into a goal they all share: Scoring at SXSW.“South by Southwest, with its community of active and engaged attendees, provides the perfect backdrop to introduce higi and the higi Score,” said Khan Siddiqui, M.D. and CEO of higi. “While there, attendees work hard and play harder, but no matter what, they’re constantly interacting with their community and engaging in lifestyle activities, which affects their higi Score.”Using cloud-based tools accessible by web or mobile device and at higi Stations at the festival, higi encourages people – health fanatics and couch potatoes alike – to focus on living better using a three-pillar score that measures their body, lifestyle and community. The three factors generate an easy-to-track higi Score, that falls between one and 999.“Even in the midst of a busy life and all the fun at the Festival, everyone needs a mirror, a little motivation and a gold star sometimes to make better lifestyle choices that impact their overall health,” said Dr. Siddiqui. “That’s what scoring – and the higi Score – is all about.”Beyond body-based stats such as BMI, higi also factors in a user's community and lifestyle – relationship status, social and physical activities, etc. – to create a higi Score informed by more comprehensive data. This in turn powers an engaging, game-like experience. The tool will come in handy for SXSWi attendees, where busy days are followed by busier nights.While SXSWi attendees will have extra chances to score during the Festival, a distinct feature of higi is its accessibility. The company has more than 1000 higi Stations located in retail pharmacies in the Midwest, Northeast, and Southeast United States. For more information, visit https://higi.com/sxsw.As a technology innovator, higi will be part of the SXSWi “Future 15” program, a series of short, 15-minute presentations providing forward-looking visions from individuals on a variety of topics. “A Better Measure: Consumer Engagement and the higi Score,” is scheduled for Sunday, March 10, 2013 at 3:45 p.m. at the Austin Convention Center.About higiChicago-based higi is a consumer-centric health engagement company. Through cloud-based tools – higi.com, mobile applications, and higi Stations located in retail pharmacies – higi makes it easy for people to measure and track their health and lifestyle through their higi Score. higi Stations can be found in select retail locations in 18 states and counting. To learn more, visit higi.com and follow us on Twitter.Media ContactHeather Sabharwa202-349-7016hsabharwal@kglobal.com